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Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/cost-effective-advertising
de Jong and Immink (1983a, June 15). A practical 'learning tool' for marketing planning when using an extensive marketing research mix. ANA - ESOMAR. Retrieved April 29, 2024, from
Newell, J. C. (1983a, June 15). Application of database technology to environmental data. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/application-of-database-technology-to-environmental-data
Morgan, R. (1983a, June 15). Dial +613 612.145 for Australian tourist information. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/dial-613-612-145-for-australian-tourist-information
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved April 29, 2024, from
Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/family-decision-making-and-information-processing
Lunn, Cooper and Murphy (1983a, June 15). The fluctuating fortunes of the U.K. Social Democratic Party. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-fluctuating-fortunes-of-the-u-k-social-democratic-party
Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved April 29, 2024, from
Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from